BIG NEWS IN HOLLYWOOD! Mel Gibson and Mark Wahlberg allegedly partner with Elon Musk to invest $1-3 billion in a “non-woke” film studio promoting traditional family values. But is this just a publicity stunt?

In a move that has sent shockwaves through Hollywood, legendary actors Mel Gibson and Mark Wahlberg are rumored to have joined forces with tech visionary Elon Musk to launch a revolutionary film studio. Allegedly backed by an investment between $1 billion and $3 billion, this new venture promises to deliver “non-woke” content rooted in traditional family values—a bold counterpoint to the prevailing winds of modern cinema.

A Vision That Challenges Hollywood

The studio, tentatively dubbed “Heritage Cinema,” reportedly emerged from whispers on social media in late 2024. Those rumors quickly snowballed, fueled by claims of a massive financial commitment from Musk, Gibson, and Wahlberg. Their stated mission: to produce films that celebrate “timeless narratives” and “traditional family values,” in direct opposition to what they perceive as Hollywood’s embrace of progressive ideologies.

Gibson, 69, famed for directing The Passion of the Christ and starring in Braveheart, brings a reputation for provocative, values-driven storytelling. Wahlberg, 54, whose career spans from music to box-office hits like The Departed and Patriots Day, adds commercial muscle and mainstream appeal. Musk, 53, the billionaire entrepreneur behind Tesla and SpaceX, infuses the project with technological innovation and a disruptive spirit. Together, they promise to blend Hollywood craftsmanship with Silicon Valley ambition—a combination that could reshape the industry.

The Investment and Ambition

According to reports, Musk’s contribution could anchor the low end at $1 billion, with Gibson and Wahlberg’s resources pushing the total toward $3 billion. The studio aims to produce family dramas, faith-based epics, and classic adventure tales—genres they believe have been sidelined by “agenda-driven” trends. Leveraging Musk’s expertise, the team reportedly plans to bypass traditional theatrical releases, exploring digital distribution, streaming, and even virtual reality experiences.

Early rumors hint at a Gibson-directed biblical epic and a Wahlberg-led family adventure, though no official project slate has been confirmed.

Public and Industry Reaction

The announcement has ignited a firestorm. Supporters, especially on X (formerly Twitter), hail the move as a cultural revolution, celebrating a return to “real values.” Fans of Gibson and Wahlberg see it as a revival of authentic cinema, while Musk’s involvement adds a futuristic edge.

However, industry insiders remain skeptical. Some dismiss the venture as a publicity stunt, questioning whether there’s a large enough market for such content. Critics warn that the “non-woke” label could alienate broad audiences, especially in an era where diversity and representation drive global box office success.

Fact or Fiction?

Despite the buzz, the story’s legitimacy is highly questionable. Investigations trace the $1–$3 billion claim back to satirical sites like Esspots.com, known for publishing fictional news. Fact-checkers at Snopes and Reuters have debunked similar stories, and Gibson’s publicist outright denied any such project as recently as March 2025. No official statements, press releases, or legal filings confirm the partnership or the studio’s existence.

The Broader Context

The rumor taps into a real undercurrent of discontent with Hollywood’s direction. Films like Sound of Freedom (2023) have shown there’s a market for faith-based and traditional content. Musk’s recent changes to X, emphasizing free speech, align with the anti-establishment tone of the alleged studio. Still, Hollywood’s economic reality—where blockbusters like Black Panther thrive on diversity—poses a major challenge.

What’s Next?

As of June 18, 2025, there’s no concrete evidence this “Heritage Cinema” will ever exist. If the project is real, expect announcements of a headquarters, talent signings, or teasers soon. If not, the story may fade away as another viral internet hoax—an emblem of our polarized times.

For now, the idea of a “non-woke” studio led by Gibson, Wahlberg, and Musk remains a captivating, divisive fantasy. Whether it signals a cinematic revolution or simply illustrates the power of misinformation, only time will tell.