It’s been more than fifteen years since Rick Ross and 50 Cent first clashed, but the flames of their rivalry show no sign of dying out. In fact, the feud has become one of hip-hop’s most enduring sagas, marked by diss tracks, social media jabs, business taunts, and personal attacks. Now, in 2025, Rick Ross has reignited the beef with a new, savage diss that’s got the hip-hop world buzzing—and once again, it’s all about the money, the contracts, and the legacy.

The Latest Salvo: Rick Ross Takes Aim at 50 Cent’s Record Deal

The latest chapter began when Rick Ross, never one to shy away from controversy, posted a video on Instagram that sent shockwaves through the rap community. Lounging in a pool with his signature oversized fitted hat, Ross didn’t mince words as he called out 50 Cent for what he described as a “garbage” early record deal with Interscope/Aftermath.

“I got a question,” Ross began, his tone dripping with sarcasm. “50 Cent, after your first album went diamond, no one around you thought it would be a good idea to renegotiate that horrendous contract you was in for ownership of your masters after that first album? The second album? Third album? The fourth album?”

With each rhetorical question, Ross’s delivery grew more dramatic. He capped off the video with a pointed, almost mocking inquiry: “Who got fucked worse?” The video’s caption, referencing rumors about 50 Cent’s personal life, only added fuel to the fire, though Ross stopped short of naming names or offering proof.

A Feud Built on Diss Tracks and Business Moves

This isn’t the first time either rapper has used their platforms to take shots at the other. The Rick Ross–50 Cent feud dates back to the late 2000s, when 50 Cent infamously exposed Ross’s past as a correctional officer—a revelation that threatened to undermine Ross’s street credibility. Since then, the two have traded blows over everything from failed business ventures to personal relationships, with each new diss escalating the stakes.

50 Cent, known for his relentless trolling and sharp tongue, recently mocked Ross for appearing as a special guest on the Millennium Tour. According to 50, Ross’s placement low on the event’s promotional graphic was proof that he didn’t have enough hits to headline without help from artists like Drake. Ross, never one to back down, fired back in classic fashion: by flexing his wealth and threatening to buy 50 Cent’s music catalog outright.

“50, who own your masters? I’ll buy your masters, you better shut up. I will buy your masters,” Ross declared, turning the conversation from chart positions to ownership and financial power—a recurring theme in their rivalry.

Why Masters and Contracts Matter in Hip-Hop

At the heart of Ross’s latest attack is a topic that’s become increasingly important in the music industry: ownership of masters. In the early 2000s, many artists signed record deals that gave labels control over their master recordings, often in exchange for large advances and the promise of stardom. But as the music business has evolved, artists have become more vocal about the long-term value of owning their work.

Ross’s pointed questions about 50 Cent’s contract are more than just insults—they’re a commentary on the changing economics of hip-hop. For an artist whose debut album, “Get Rich or Die Tryin’,” went diamond (selling over 10 million copies), failing to renegotiate for ownership of his masters could be seen as a costly oversight. Ross’s taunt is clear: in today’s industry, true power comes from ownership, not just sales or streams.

The Art of the Diss: How Rap Beef Drives Business

While the personal animosity between Ross and 50 Cent is real, there’s also a business side to their feud. Public beefs generate headlines, drive streaming numbers, and keep both artists in the public eye. Diss tracks and social media spats have become a marketing tool as much as a means of settling scores.

Behind the scenes, industry insiders note that high-profile rivalries can be lucrative. Every time Ross or 50 Cent drops a new diss, fans rush to listen, share, and debate. The controversy keeps both artists relevant, even as the hip-hop landscape shifts and new stars emerge.

But there’s a risk, too. As reported by The Washington Post, ongoing feuds can backfire, damaging reputations or alienating potential business partners. For 50 Cent, whose empire extends beyond music into television, spirits, and more, a drawn-out beef could have financial consequences.

A Legacy of Trolling, Taunts, and Tenacity

What makes the Ross–50 Cent feud so compelling is its sheer longevity. Most rap beefs flare up and fade away, but these two have managed to keep their rivalry alive through reinvention and escalation. Both are masters of the art of trolling—quick with a meme, a diss track, or a viral video.

For Ross, the feud is an opportunity to reinforce his image as a boss, a mogul who’s always one step ahead. For 50 Cent, it’s a chance to remind the world of his wit, his hustle, and his resilience. Their beef isn’t just about who has more hits or who sold more records—it’s about legacy, pride, and the ever-evolving rules of the rap game.

What’s Next for Rick Ross and 50 Cent?

As of now, neither side shows any sign of backing down. Ross’s latest video has sparked a new round of debate among fans and industry watchers alike. Will 50 Cent respond with a new diss track, a meme, or another Instagram roast? Or will he take the high road and focus on his growing business empire?

One thing is certain: as long as both men have a platform and an audience, the feud will continue to simmer—sometimes boiling over, sometimes fading into the background, but never truly ending.

The Beef That Defines an Era

In an industry where careers are often defined by fleeting moments, the Rick Ross–50 Cent rivalry stands out for its staying power. More than a decade in, it’s become a case study in how personal animosity, business strategy, and cultural commentary can intertwine to create something bigger than either artist alone.

Whether you see it as petty drama or brilliant marketing, there’s no denying the impact. The feud has shaped both rappers’ careers, influenced the way artists think about ownership and contracts, and provided fans with endless entertainment.

As Ross himself might say: it’s all about who owns the masters—both in music, and in the art of the beef.