Okay, y’all, let’s take a breath, grab some popcorn, and unpack the most “2025” headline you’ve ever read:
Mel Gibson and Mark Wahlberg are teaming up with Elon Musk to launch a “non-woke” film studio rooted in “traditional family values”… with a $3 billion budget.

Yeah. I know.
It sounds like the plot of a parody film starring Mel Gibson as himself, Wahlberg as a confused but well-meaning sidekick, and Musk as the eccentric billionaire funding it all from a space yacht.

But the internet is eating this story alive. And depending on which side of Twitter (sorry, “X”) you’re on, it’s either the second coming of cinematic salvation or a slow-motion trainwreck wrapped in a Bible verse and a bald eagle.

So let’s break this down like rational people with a dash of sass.

First: Did This Actually Happen?

Short answer? Probably not.
Longer answer? It’s a glorious mess of half-truths, satire, speculation, and fan-fiction-grade clickbait.

This whole “Heritage Cinema” studio story seems to have spawned from the depths of the internet’s conspiracy-meets-boomer-Facebook-news vortex. Sources like Esspots.com—yep, the site known for satire—allegedly originated the buzz. So right off the bat, this has “unconfirmed, possibly made up, but weirdly believable in 2025” energy.

As of now, none of the main players—Gibson, Wahlberg, or Musk—have made a peep to confirm it’s legit. No press conferences. No investor calls. Not even a cryptic emoji tweet from Elon. That silence alone is louder than the “non-woke” part of this pitch.

The Premise: Heritage Cinema — or Hollywood’s “Revenge of the Dads”?

Here’s what the rumors say:
The studio would be a $1 to $3 billion production powerhouse built to fight the “woke” tide in Hollywood. They’d make movies focused on traditional family values, old-school storytelling, and basically stuff you’d watch on a Sunday afternoon with your grandpa who yells at the TV during commercials.

Think:

Less “gender-swapped superheroes”
More “heroic dad building a barn with nothing but faith and duct tape”
Biblical epics, patriotic action flicks, probably a reboot of Leave It to Beaver but in IMAX

The supposed tagline should honestly be:

“Make Cinema Traditional Again”

I mean, come on—this is the most conservative cinematic fever dream since Kirk Cameron tried to save Christmas.

The Cast of Characters: The Holy Trinity of Anti-Hollywood?

Mel Gibson, 69, famously talented, famously controversial. You either love Braveheart, or you remember the voicemails. No in-between.
Mark Wahlberg, 54, turned his life around from teen thug to ripped Catholic dad energy. Most recently seen turning up at church and getting grilled for shaking Trump’s hand.
Elon Musk, 53, king of chaos, part-time memelord, full-time richest man on Earth with way too much internet access.

Individually, they’ve all flirted with Hollywood rebellion. Together? This is like The Avengers, but make it “freedom of speech and barbecues.”

So… What If It Is Real?

Alright, let’s pretend for a moment that this isn’t satire. That these three actually threw $3 billion into the pot and said, “Let’s take on Netflix, Disney, and all them woke folks.”

Here’s what they’d be up against:

Massive studio competition — Disney alone sneezes out billion-dollar franchises.
Global audiences — “Traditional family values” don’t translate the same in Tokyo or Berlin.
Talent resistance — Let’s just say a lot of Hollywood actors are not lining up to star in “Faith, Fire, and Freedom: The America Story.”

And then there’s the most important question:
What even is “non-woke” cinema? Like, are we talking Hallmark meets Die Hard? Will there be rules against diverse casting? Will every script start with, “Back in my day…”?

Real Talk: The Politics of Popcorn

This whole saga says more about culture wars than cinema. Hollywood has definitely gone all-in on progressive storytelling in recent years — from gender-bending mythologies to climate-conscious animated musicals. Some folks love it. Others think it’s all a bit much.

This hypothetical studio? It’s pitching itself as the anti-Hollywood-Hollywood. A cinematic rebellion against what they see as “forced narratives.” But let’s not pretend that’s some brave new idea. It’s a business model targeting a frustrated niche.

Yes, Sound of Freedom made over $250 million. But for every surprise conservative box-office hit, there are ten “values-based” films that tank harder than a diet during Thanksgiving.

The Internet Reacts: Chaos Ensues

Naturally, this story blew up across all platforms:

Conservative Twitter: “Finally, real movies with real morals!”
Progressive Twitter: “This is either satire or a lawsuit waiting to happen.”
Film Twitter: “$3 billion? Just give that to A24 and shut up.”
Everyone else: “Wait… did Mel Gibson get back into movies???”

It’s like watching two sides argue over a movie that doesn’t exist, hasn’t been confirmed, and might’ve been born from a meme factory.

And honestly? That’s exactly where we are as a society.

Final Scene: Satire or Signal?

Here’s the deal.

Whether this “non-woke” studio exists or not doesn’t even matter anymore. The idea of it sparked a conversation that hit way deeper than any press release. It exposed how fractured our entertainment tastes really are—and how politicized even popcorn has become.

Would it be wild to see these three actually build a studio that changes the game? Absolutely. Could it just as easily be a fake story that spiraled out of control? Even more likely.

But either way? The mere thought of Gibson, Wahlberg, and Musk trying to start the “Fox News of film” is so weirdly on-brand for 2025, I almost want it to happen just for the chaos.

So until someone actually announces a trailer, signs an actress, or opens a studio lot in Texas…
Let’s chalk this up as the wildest script never written.

PS:
If they do end up making movies, someone better greenlight “The Dad Who Saved Christmas with Prayer and a Pickup Truck.” I’d watch the hell out of that, ironically or not.