On July 15, 2025, the media landscape was shaken when Jeanine Pirro, former Fox News host, and Tyrus, the popular Gutfeld! contributor, announced a bold, unprecedented $2 billion strike against CBS, NBC, and ABC. Standing before a packed press conference in Manhattan, Pirro and Tyrus declared, “You poked the bear — now watch it roar,” signaling their intent to challenge what they call the “liberal media establishment.”

A High-Stakes Campaign

Backed by a fictional $2 billion war chest sourced from Fox News, conservative donors, and high-profile figures like Elon Musk, Pirro and Tyrus unveiled an aggressive strategy combining legal action, public mobilization, and the launch of a new conservative streaming service, TruthWave. Pirro, now serving as interim U.S. Attorney for Washington, D.C., and Tyrus, commanding a social media following of 3 million, wasted no time in rallying supporters and shaking up the industry.

Their central message: mainstream news outlets have long suppressed conservative voices and skewed coverage to favor left-leaning ideologies. Pirro and Tyrus vowed to dismantle this alleged monopoly and restore what they call “freedom of speech in media.”

Allegations of Bias and Misinformation

Pirro and Tyrus targeted the big three networks for “unfair reporting,” especially regarding coverage of Donald Trump’s economic policies and the 2024 election. They accused CBS, NBC, and ABC of downplaying Trump’s $500 million Texas flood relief package and misrepresenting his $1 trillion DOGE cuts—an economic move they claim was pivotal for the country.

Tyrus, with characteristic bravado, declared, “They’ve fed America lies for decades—time to pay!” Pirro outlined plans to file FCC complaints against the networks, alleging that their reporting on Trump’s initiatives and the U.S.-EU trade agreement was deliberately misleading and politically motivated.

TruthWave: The Conservative Counterbalance

Central to their campaign is TruthWave, a Fox-backed streaming platform designed to rival NBC’s Peacock and CBS’s Paramount+. Projected to hire 200 former Fox staffers and feature personalities like Pete Hegseth, TruthWave aims to become a safe haven for conservative views, offering unfiltered news, political analysis, sports, and entertainment.

A Forbes analysis predicted TruthWave could reach a $1 billion subscription base by 2026, reflecting the growing appetite for alternative media among conservative audiences. Tyrus also launched the “Truth Blitz” campaign, mobilizing 1,000 social media influencers to expose media bias, flooding platforms with 20 million posts under hashtags like #FoxFightsBack and #MediaLies.

Media Giants Respond

The big three networks didn’t take the challenge lightly. CNN dismissed Pirro’s legal threats as publicity stunts, referencing her controversial 2019 Fox suspension. NBC’s Lester Holt accused Tyrus of hypocrisy, pointing to Fox News’s own $1.6 billion Dominion settlement. ABC reportedly established a $10 million crisis PR fund to counter the attacks.

Pirro’s interim role as U.S. Attorney has added legal weight to the campaign, sparking speculation about investigations into network business practices and advertising standards.

A Divided Public

Public reaction was polarized. A fictional Gallup poll claimed 60% of respondents supported Fox’s “truth fight,” while critics warned of increased division and misinformation. Protests erupted outside ABC’s studios, and Trump himself endorsed Pirro’s efforts, proclaiming, “Jeanine’s making media great again!” The endorsement sent the #TruthWave campaign viral and boosted Gutfeld!’s ratings above CBS’s Late Show.

What’s Next for Media?

As Pirro and Tyrus press forward, the future of American media hangs in the balance. Will their $2 billion gamble succeed in reshaping the media landscape, or will entrenched networks and advertisers push back harder than ever? With TruthWave gaining traction and the battle for narrative control intensifying, the story is far from over.

Ultimately, this campaign raises important questions about media influence, corporate power, and the role of alternative platforms in shaping public discourse. Whether seen as a revolution or reckless rebellion, Pirro and Tyrus’s strike is rewriting the rules of media engagement—and the fight for the future of news has only just begun.