Taylor Swift knows good merch when she sees it — including her own.

Swift, 35, was spotted on a lunch date with boyfriend Travis Kelce on Tuesday, July 1, while in Chagrin Falls, Ohio, according to a photo shared via X.

While any Swift and Kelce sighting is exciting for fans of the couple, it was Swift’s wardrobe choice that turned heads this time. The Grammy winner donned a white, long-sleeved button-down shirt that appeared to have a design with birds on the back.

Eagle-eyed fans quickly pointed out that Swift was wearing her own seagull-printed button down that is part of her summer collection — and pays homage to her 1989 (Taylor’s Version) record cover. (There is also a matching men’s T-shirt in the design, but sadly, Kelce, 35, was not wearing it for the meal.)

“Wait I’m crying is she wearing her own merch?” one fan wrote via X on Tuesday, sharing a side-by-side of Swift in the shirt and a photo from the official Taylor Swift merchandise website.

Another user replied, “She just wanted more clothes and branded it as merch #respect.”

A separate X user commented, “She’s just a girl, proud of her hard work” with a smiley face emoji, while a different fan replied, “As she should! That shirt is elite fr.”

Swift launched her summer 2025 merch collection on June 11, giving off major New England vacation vibes with plenty of preppy to go around.

The line includes Oxford shirts, polos, tote bags with a TS crest and joggers. There are also several nods to her albums, including an open knit sweater with “1989” written across it in blue lettering, which is from 1989 (Taylor’s Version).

The “Cowboy Like Me” jogger, matching crewneck and hat are all in honor of the Evermore song by the same title.

Swift’s own style has been on display throughout the past few months as she and Kelce have stepped out for various dates. While the pair flew under the radar following the end of the 2024-2025 NFL season in February, they have begun to come out of hibernation as of late.

Last month, the duo attended a family wedding, a Stanley Cup Finals game in Florida and traveled to Nashville for Kelce’s Tight End University event among other outings. (Swift even made a surprise appearance on stage during the TEU event, singing “Shake It Off” for the crowd.)

As their public outings have increased, Kelce and Swift have faced some backlash with haters saying they are craving attention.Kelce, however, clapped back at the ridicule, explaining that they’re “having fun with it, man.”

The Kansas City Chiefs player said during a Tuesday appearance on the “Bussin’ With the Boys” podcast, “Being a couple, dude. You already know. It gets thrown out there like we’re trying to seek the attention every now and then.”

He insisted, “We’re just enjoying life and having fun.”